In any kind of printing, good colour matching and reproduction is important but as we all know Colour is a subjective thing.
What you see is not necessarily what other people see, as perception and environmental factors play an instrumental role in the way that we see colour. Lighting impacts the way a colour is perceived, with the same colour appearing very differently in different light environments.
Relativity can also be an important issue, as the way an individual sees colours on a page will be influenced by the other colours on that page. Colours interact with each other.
Colour is a crucial element of any design, but especially for any advertising or marketing material, as customers will place orders based on the images provided. A lot of retouching can take place during the catalogue production process, so it’s important to ensure that any images represent the products accurately so that consumers aren’t taken by surprise when products arrive.